What differentiates Biel’s approach from traditional market research?

What differentiates Biel’s approach from traditional market research?
What are your biggest concerns about Biel’s approach?
How can internet-based research be integrated into traditional product development?
Please prepare a three minute pitch that Dr. Biel would make to his colleagues about the merits of his project and his belief that Nivea should invest in developing an anti-staining deodorant. Please make sure you include evidence to support your pitch and anticipate potential concerns his colleagues may have.

Please share your thoughts in your Main Post on the Nivea (A) case before Wednesday on the discussion board (300 words minimum)

I have also attached a paper for reference that got a perfect score

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