Googles Annual 10k Report

Using APA format (no abstract necessary), write a 1500- to 1550-word essay in Microsoft Word answering the questions below.
The essay must include an introduction, body, and conclusion, and address all parts of the question. Please note that originality is the expectation – your own words with reference support. Overuse of direct quotes and copy and paste are not acceptable and may be considered as plagiarism.
Make sure to cite any references you use. At a minimum, you must cite the annual report, the textbook, and 1 (one) peer-reviewed article. All references must be constructed in APA format as described in the Introduction of this course. Please refer to the grading matrix as shown in the Syllabus for essay assignments.
Essay Questions
Explain why corporations issue stocks. Are corporations required to pay dividends? Explain. Why do corporations pay dividends? What are retained earnings, and why are they important. Explain your answer.
Describe the difference between common and preferred stocks. Why do corporations sell preferred stocks? Explain your answer.
Review the stockholders’ equity section of the balance sheet. Did your selected corporation have any preferred stock at end of the year? If yes, what is the amount?
Examine the notes at the bottom of the balance sheet. Is your selected corporation authorized to issue preferred stock? If so, how much?
How much of your selected corporation’s common stock was outstanding at end of year? How can you tell?
Explain why companies invest. Analyze the difference between debt and equity security.
Explain the difference between the cost principle and fair market value.
Calculate the rate of return on total assets for your selected corporation for the most recent year. How do companies use the rate of return on total assets to evaluate business performance?
Describe the purpose of each of the financial statements in the order in which they are prepared.
Explain three basic types of cash flow.
Which method does your selected corporation use to report net cash flows from operating activities? How can you tell?
Did your selected corporation have earned net income or a loss during the most current year? Provide the amount of net income or loss.
For the most current fiscal year, did your selected corporation pay cash dividends? If so, how much? If not, why?
For the most current year end, did your selected corporation use cash to purchase property, plant, and equipment? If so, how much? If not, why?
Using the financial statements of your selected company, give a brief explanation of each ratio, how it is used in business performance evaluation. Compute each of following ratios for the most recent year and the previous year. Assume all sales are credit sales. Round all ratios to two decimal places.
Current ratio
Inventory turnover
Accounts receivable turnover
Gross profit percentage
Debt ratio
Rate of return on common stockholders’ equity
Earnings per share
Price/earnings ratio
Dividend yield
Dividend payout
Compare the company’s performance for the two most recent years. What do you see? Draw conclusions. Base your answer on the company’s ability to pay current liabilities, ability to sell merchandise and collect receivables, ability to pay long-term debt, profitability, and attractiveness as an investment.
Final Recommendation
Name this part of the essay Final Evaluation and Recommendation
Write a summary answering these questions from both perspectives below:
Think as you are the portfolio manager at large corporation–Do you consider this an optimal analysis for determining whether to invest in your selected corporation? Why or why not?
Think as you are the CFO of the selected company – How is your company performing? What areas need attention/improvements? What would be your recommendation/plan of action?
The summary should be built on the information you provided in the body of the essay. Do not introduce new ideas in the conclusion.

Create a minimum of 12 slides that support the key ideas within your summary to help your viewer understand your data and conclusions.
Be sure to use graphics and clear text to support your key points

Last Completed Projects