WingStop Company Analysis

Introduction:
This module has two major components, including an in-depth analysis of a chosen company’s
social media and web presence and a unique 4-week promotional campaign. After completing
this module, students will have experience in digital and social media audits for a company. The
information from the analysis is used to construct a unique four-week promotional campaign.

Covered Objectives:
All of the following are associated with the Company Analysis Paper:
 Evaluate the effectiveness of social media for your chosen company (Goal 1)
 Evaluate the effectiveness of their integrated marketing and how social media enhances
or detracts (Goal 1)
 Evaluate the website for the effectiveness of design and placement/use of social media
(Goal 1)
 Analyze the consistency between platforms and within a platform. (Goal 3)
 Analyze and synthesize information about the company to develop social media
campaigns and problem solutions. (Goals 3 & 4)
 Create a 4-week social media campaign for your company. (Goal 4)
List of Activities:
 Research for your company analysis paper. May include (but are not limited to):
o Following the chosen company’s social media
o Receiving the company’s email newsletter
o Monitoring the company’s website for changes
o Reading the company’s blog and press releases
o Monitor the news for current events on the company and company’s industry
o Read shareholder report if available.
o Do searches/research on your company
 Write the company analysis paper – The objectives above and associated goals are
related to the paper

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