Read “Case 8 Netflix Fights to Stay Ahead of a Rapidly Changing Market” in the Marketing Strategy eText.
Discussion Questions
1. What role will Disney+ play in the development of Netflix’s strategic plans? How threatening is Disney+ to Netflix’s future?
2. What new opportunities do you see in the streaming business or the entertainment industry as a whole?
3. Do you think Netflix will remain the dominant force in both streaming and movie rentals? Why or why not?
Please only refer to text provided in pdf and be sure to include in text citation.
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