To investigate the relationships among Visual social media marketing (VSMM), EWOM, and Brand image on the affection of consumers’ purchase intention, in China’s real estate market.

The purpose of this assignment is to conduct a review of the literature that currently exists on the research topic you have chosen, which is: This research aims to examine how Visual social media marketing, EWOM, and Brand Image will affect consumers’ purchase intention in China’s real estate market. The study must include at least ten refereed journal articles in your report. You will need to supplement your literature review with additional materials (e.g., Journals database, Passport, Mintel, FAME, etc.)

You should synthesise and evaluate the information you have gained from reading relevant journal articles. It would help if you justified the decision with credible evidence in the discussion.

KEY ELEMENTS IN THE REPORT
➢ Research Rationale : What are the reasons for the need to conduct your research topic? It would help if you justified the significance and novelty of the study.
➢ Literature Review (at least 1500 words): Develop the conceptual framework or model by reviewing referred journal articles, Including the research hypotheses (quantitative) or research assumptions (qualitative). It would help if you justified the reason for deciding independent and dependent variables in your conceptual model with evidence. Please provide sources in the conceptual model.KEY ELEMENTS IN THE REPORT.

Below are some of the journals that I have sourced already !

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