Describe in your own words why you think it may be important to use both parts of SEM.

Now that we know the difference, how do you think companies can ensure that the leads they get are qualified leads?Give an example of CPL (cost per lead), CPA (cost per action), and revenue share.

question 2. 2 paragraph long make sure to cite sources as well chapter 5 and 6

Evaluate the list of pros and cons for SEM. Describe in your own words why you think it may be important to use both parts of SEM. What may happen if you only use PPC? Or only SEO?

uploaded the text book as well

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