Considering direct, online, social media and mobile marketing options, which 2 options do you feel would be the best to use in relation to the Bissell Crosswave Vacuum.
Describe the options you justified above and outline specific methods you would adopt in using those 2 options. Discuss specific uses, platforms, and messages you would ensure are marketed through these options.
What one strategy could be adopted to create a competitive advantage for that product/service? Provide an analysis of this decision.
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