What are the media and promotional tools you plan to use?

Prompt: You were recently hired as the athletic director of a small college in a large city with multiple other colleges and professional sports. Most of the media relations come through your office due to limited staff. How do you address the critical R’s to your college’s athletic department? What are the media and promotional tools you plan to use? After two years of implementing your media relational plan, how will you evaluate its success? Embed a Christian worldview in your explanation and discuss how it applies.
Requirements: 800 words minimum; APA format

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