Discuss the segmentation bases used.
4) Identify and explain specific promotion concerns in your host country as they relate to your industry.
5) Discuss porter’s National Diamond model as it relates to your assigned country: (i) Factor conditions, (ii) Demand conditions, (iii) Related and supporting industries and (iv) Firm strategy, structure and rivalry. Are there new sources of competitive advantage (for your assigned industry/country combination) that have not been covered by Porter’s national diamond. Explain.
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