Briefly describe the forces for change and how they could be increased, the forces opposing change and how they could be reduced, and points of leverage. Based on your analysis, what actions can you take to increase the likelihood of a successful change effort?
1. Identify the forces acting in the situation and estimate their strength. Both the immediate and the long-term forces need to be considered. The immediate forces are the ones that are acting now and have an immediate impact (e.g., quarterly sales targets). The long-term forces are those that may have less immediate effect but whose impact may linger longer, such as customer satisfaction or employee morale.
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