Explain in a paragraph, what characteristics of the adolescence makes them such a good target of viral marketing?

1- Today’s adolescence live in a media-saturated environment, with the average adolescence exposed to mass media more than six hours each day, and with television and cell phones the most used medium. Explain in a paragraph, what characteristics of the adolescence makes them such a good target of viral marketing?

2- Although adults have worried about the corrupting influence of the mass media to adolescence, it has been difficult to document such alleged effects; please explain what could be some of the barriers researchers might encounter in establishing a causation effect?

3- Please explain the changes in the content and structure of self-conceptions during adolescence.

4- What are the changes in identity taking place during adolescence?

5- Explain briefly how the Five Factor Model is used in studying the dimensions of personality in adolescence.

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