What is the structure you would use to plan and present the Bob Dylan event? This is identifying the functional areas of the event. Since it will not be possible to have a full-time person for each functional area, what do you combine into one person’s responsibility? Are there categories under one function (example – Ultra’s Marketing Area has a staff member in it who only does social media; press releases and media relations are by another person, and ad buys is yet another person. Being conscious of budget costs, what size staff would you construct if you were working on this event full-time? How would it be structured, and what would the general responsibilities be for each functional manager?
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