WHAT GENERAL PRINCIPLE UNDERLIES THE COMMON LAW DOCTRINE THAT BUSINESS OWNERS HAVE A DUTY OF CARE TOWARD THEIR CUSTOMERS?

WHAT GENERAL PRINCIPLE UNDERLIES THE COMMON LAW DOCTRINE THAT
BUSINESS OWNERS HAVE A DUTY OF CARE TOWARD THEIR CUSTOMERS?
DOES THE DUTY OF CARE UNFAIRLY BURDEN BUSINESS OWNERS? WHY OR
WHY NOT?
WHERE CAN AN INJURED BUSINESS INVITEE FILE HIS/HER LAWSUIT?

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