Select two of these research theories that interest you the most and specifically explain the major assertions and import of each theory. Also discuss why you find each of the theories most interesting and why each is important to our understanding of media behavior and the influence of media on consumers.
Secondly, according to the class lectures, identify the theorists) prominently associated with developing each of the two theories that you select. Research the theorist(s) (e.g. via Google, Wikipedia), and discuss in your paper their views about the theories and the key tenants of the theories.
Thirdly, identify a specific research issue/question about each theory that you would be interested in pursuing as a research project. Describe the research data gathering methods and specific research foci or hypotheses that you would study.
Describe the kind of research results you would hope to generate from your study.
Your paper must relate what you find from your own review of relevant articles, books and other publications (i.e., original research; plagiarism is unacceptable).
Provide appropriate source citations as warranted in your paper.
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