In week 3 you identified your target audience for your course and the demographic and competitive information that aided you in deciding your target area and how you would price your product. This week we will put it all together and create an integrated marketing strategy. This marketing strategy will include:
Decide on how you are going to price your product. You will need to research how much online courses typically cost. Give two comparison prices as justification of the price that you chose.
How you will create brand awareness for your product – some companies have instant brand recognition when they see an image, how will you do it?
How will you position the course amongst its competitors?
Discuss two environmental forces that could potentially impact your brand/course and how you would react to this.
Explain your strategy of how you will communicate with your audience when launching your new course i.e. programs and events (remember you chose a target city/area) both in person and virtually.
What incentives will you offer to attract new customers?
On your cover page, include your name, and date. The final product will be a paper that is 2-3 pages double-spaced, with 2-3 references, APA formatted. For assistance with APA format, see the Purdue Online Writing LabLinks to an external site. and/or the Student Success Center Links to an external site.
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