Please watch the Newman’s Own Organics video to answer the four discussion questions (see the attachment). You should download the attachment for this assignment (“Ethics and social responsibility – Newman’s Own Organics”). The assignment accounts for 10 points to the final score and is due four weeks later at 11:59 pm, April 14 (Friday). The assignment should be submitted here online via myCourses. There are word limits for your answers to the discussion questions. The word counts should not include the words of the questions. You are expected to make the best use of the word limits to explain your ideas clearly, while words beyond the word limits will be disregarded for marking. You should write the answers in your own words with genuine thoughts, rather than simply copying/repeating the voiceover of the video and/or external references, which is treated as plagiarism. The word count of your answer to each question should be clearly indicated in the end of your answer (e.g., “word count: 299”). A penalty of 0.5-point deduction is imposed to the answer without indicating a correct word count. The format of the assignment: 12-point font size and single-spaced. Please ensure that your writing is easy to read and comprehend and free of grammatical errors.
In order to complete this assignment, you have to review Chapter 4 Corporate Social Responsibility and Marketing Ethics and integrate the Ethical Decision-Making framework to answer the questions. The video just serves as a function of providing fundamental information. The search of external information to identify the issues of Newman’s Own Organics is required. The following websites are a couple of relevant reports that you may refer to. There may still have several relevant others. It is your job to find them. Students are required to demonstrate their market research capability in information search, problem identification, and proposing problem solutions.
https://www.vanityfair.com/news/2015/07/paul-newmans-own-family-feud-susan-newman
https://www.bizjournals.com/bizwomen/news/profiles-strategies/2015/08/exclusive-after-a-dramatic-departure-from-newmans.html?page=all
The references cited in answers to the four questions should be indicated in the end of the assignment. The format of the citations and references should follow the APA citation style: https://www.citethisforme.com/us/citation-generator/apa.
Re-submissions are permitted prior to the due date. Late submissions may still be accepted with an initial penalty of four-point deduction and a daily penalty of one-point deduction. Plagiarism will not be tolerated and may result in course failure.
Please watch the Newman’s Own Organics video to answer the four discussion questions (see the attachment). You should download the attachment for this assignment (“Ethics and social responsibility – Newman’s Own Organics”). The assignment accounts for 10 points to the final score and is due four weeks later at 11:59 pm, April 14 (Friday). The assignment should be submitted here online via myCourses. There are word limits for your answers to the discussion questions. The word counts should not include the words of the questions. You are expected to make the best use of the word limits to explain your ideas clearly, while words beyond the word limits will be disregarded for marking. You should write the answers in your own words with genuine thoughts, rather than simply copying/repeating the voiceover of the video and/or external references, which is treated as plagiarism. The word count of your answer to each question should be clearly indicated in the end of your answer (e.g., “word count: 299”). A penalty of 0.5-point deduction is imposed to the answer without indicating a correct word count. The format of the assignment: 12-point font size and single-spaced. Please ensure that your writing is easy to read and comprehend and free of grammatical errors.
In order to complete this assignment, you have to review Chapter 4 Corporate Social Responsibility and Marketing Ethics and integrate the Ethical Decision-Making framework to answer the questions. The video just serves as a function of providing fundamental information. The search of external information to identify the issues of Newman’s Own Organics is required. The following websites are a couple of relevant reports that you may refer to. There may still have several relevant others. It is your job to find them. Students are required to demonstrate their market research capability in information search, problem identification, and proposing problem solutions.
https://www.vanityfair.com/news/2015/07/paul-newmans-own-family-feud-susan-newman
https://www.bizjournals.com/bizwomen/news/profiles-strategies/2015/08/exclusive-after-a-dramatic-departure-from-newmans.html?page=all
The references cited in answers to the four questions should be indicated in the end of the assignment. The format of the citations and references should follow the APA citation style: https://www.citethisforme.com/us/citation-generator/apa.
Re-submissions are permitted prior to the due date. Late submissions may still be accepted with an initial penalty of four-point deduction and a daily penalty of one-point deduction. Plagiarism will not be tolerated and may result in course failure.
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