Context: What is the context for the piece of media you are analyzing? Where did it first appear—on television, on the web, a streaming service? Where did you see it and what were you watching? How might context change the meaning? In other words, would the commercial mean something in one context and something totally different in another? How so?
Audience: Who is the intended audience for this commercial? How do you know this?
Diversity: What races, ethnicities, genders, sexual orientations, or cultures are represented in the commercial? If there is more than one individual in the commercial, consider their appearances in relation to one another: Are they all of the same general physical appearance and/or age? Are there equal numbers of people representing each race?
Who appears in the commercial? A celebrity or someone well known? An unfamiliar figure? What is the setting, and what might it suggest about the message being conveyed?
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