What is the potential market size and the appropriate target segments for Drinkworks?

Assignment Question

please use the white board notes as the framework showing the work to answer the questions below. this how the professor wants these questions answered. Preparation Questions:

What is the potential market size and the appropriate target segments for Drinkworks? What is its value proposition? How does it compare to its competitors? Which pods should Davis introduce – cocktail pods with alcohol, mixers pods without alcohol, and/or beer/cider pods? How should the device and pods be priced? What distribution channels should Davis select to launch Drinkworks? Can Drinkworks be the next billion-dollar opportunity for AB InBev and Keurig?

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