Discuss the importance of strategic alignment and the classical visionary approach of built-to-last companies.

Using the material from the textbook, define and discuss a values-based leadership approach to organizational behavior. Review the purpose and establishment of mission, vision, and values in this approach. Discuss the importance of strategic alignment and the classical visionary approach of built-to-last companies. Finally, analyze and explain how corporate mission, vision, and values improve corporate exposure and profit.

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