What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel?

Analyze the following case study from the Hunt Library: Ryan, K. & Barretta, P. (2018). Perry’s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound Gorilla. (Links to an external site.) London, UK: SAGE

The case explains the importance of distribution partnerships and the complexity of marketing channel decisions. After reading the case study, address the following topics:
-What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel?
-What are the potential pros and cons of collaborating/partnering with this national brand?
-Evaluate the marketing channel options and describe the value channel members provide.
-Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

Requirements

Include the following requirements in your case study assignment:
Title page with your name and assignment number and title.
References using current APA (Links to an external site.) in-text citations.
Written in essay format with at least three sections: an introduction, body (using subject headers, address the 4 topics), and wrap-up or summary.

Rubric

Identification and Analysis of the Main Issues/Problem
This criterion is linked to a Learning Outcome Identifies and understands all of the main issues in question. Insightful and thorough analysis of all the issues.

Effective Solutions/Strategies
This criterion is linked to a Learning Outcome Case and underlying assumptions are well documented, logically reasoned and appropriately applied.

Answers to Case Study Questions
This criterion is linked to a Learning Outcome Answers to case study questions are clear throughout. Connection with class and study material goes well beyond the obvious connections among ideas; demonstrates insight and original thinking.

Links to Course Readings and Additional Research
This criterion is linked to a Learning Outcome. Excellent research into the issues with clearly documented links to class (and/or outside) readings.

Style and Mechanics
This criterion is linked to a Learning Outcome. Chooses words for their precise meaning and uses an appropriate level of specificity. Sentence style fits audience and purpose. Sentences are clearly structured and carefully focused. Almost entirely free of spelling, punctuation, and grammar errors.

Last Completed Projects