What are the most important factors that must be considered when making this decision?

1. Introduction: Introduce your case analysis. Help the reader understand what you are going to
discuss.
2. Problem Definition: What is the problem(s) to be solved? This section should include a
definition of the problem as you see it. Be careful not to confuse symptoms with problems. This should be exhaustive of the problems you plan to solve (Do not include problems you are not going to solve with your recommendations), but also extremely concise. If this is longer than a few sentences you are doing it wrong.
3. Situation Analysis: What factors affect the decision maker’s ability to solve this problem?
Examine the company, the industry, and the marketplace, and other relevant factors as they relate to the problem. You should use additional sources beyond the case material. The process of assessing a situation is widely accomplished through the use of SWOT Analysis and/or other analytic tools (i.e. 5 Forces, PEST analysis, Gap analysis, etc.). But is very important that you do not use these tools just for the sake of using them. You should only employ tools that effectively
contribute to your analysis.
4. Alternatives: In this section, you will describe the different ways in which you feel the problem(s)
can best be resolved. You should also employ some type of decision-making criteria to evaluate the suitability of each alternative (i.e. What are the most important factors that must be considered when making this decision?). You will measure the alternatives against each key decision criteria. When applying the decision criteria, you should also discuss both the strengths and weaknesses of each alternative.
5. Recommendation: In this section, you will provide the reader with a recommendation of what you feel is the most superior alternative.

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