Write an expository research essay based on academic and non-academic literature as well as other resources that may be available to you to meet the purpose of the portfolio paper as underlined above.

Kind of opened up, You must develop a research paper focus on the auto industry, and must contain a thorough and rigorous analysis of the
actual and/or potential use of business analytics and data-driven decision support systems in that industry. An expository research essay on the state of data analytics in your industry of choice based on the literature. Regardless of the form, in addition to
accurately depicting the status quo, the paper must clearly identify critical issues and
opportunities, present a gap analysis, discuss strategic alignment, identify and assess alternatives
(if applicable), and articulate recommendations.
It is imperative to keep in mind that the paper must contain a non-trivial and in-depth analysis of
the challenges and opportunities that a modern-day organization or industry faces as it gears up to
surf the wave of big data. to
direct the focus of your portfolio paper toward studying the role of analytics in the auto industry rather
then in a specific business organization. Write an expository research
essay based on academic and non-academic literature as well as other resources that may be
available to you to meet the purpose of the portfolio paper as underlined above. Please note that
the expository essay must contain at least seven references. A minimum of five references must
come from academic sources (e.g., journal articles, conference proceedings, etc.).
Your paper is expected to meet the following formatting requirements:
 Page limit: 10-15 pages, typed (This limit applies only to text and excludes the cover
page, list of references, diagrams, tables, illustrations, appendices, etc.)
 Line spacing: double-space
 Font: 12-point
 Margins: top margin = 1 inch, bottom margin = 1inch, left margin = 1.25 inches, right
margin = 1.25 inches
The paper must a follow a reasonable and meaningfully organized structure. While I do not
require a specific format when it comes to the structure of your paper; nevertheless, I do expect,
to find the following items and/or content included in your report – regardless of how you choose
to divide the narratives into sections and subsections:
 Cover page – Must include the course code, the course name, the semester information,
the title of the paper title, and your full name.
 Executive Summary (maximum of two pages)
 Introduction
o Introduce the industry or the business organization.
o Present a historical perspective.
o Describe the current status quo
 Analysis
o Identify challenges, opportunities.
o Present a gap analysis.
o Identify directions/strategies for improvement/advancement.
 Discussion
o Articulate tangible as well as intangible benefits.
o Discuss the sustainability of benefits.

Rubric attached

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