· Sendhil Mullainathan: Solving social problems with a nudge (Links to an external site.)
Structure your essay with a section heading (centered, bold, title case) for each of the three body sections and conclusion. In each section, write one or more paragraphs responding to the questions outlined below.
Set up your essay in APA format with title and reference pages. Use the template provided in Files. Cite the talk on a reference page in the following format.
Speakerlastname, Initial. Initial. (Year, Month day). Title of talk. URL
In a two- to three-page essay (600–900 words), address the following questions.
· Introduction (No heading needed for introductions)
oWhat is your purpose for writing?
oHow will your analysis essay be organized? Indicate the analysis sections in a sentence.
oWhat is the TED speaker’s topic?
oWhat is the speaker’s connection to the topic, and from what angle does the speaker approach the topic?
oWhat is the speaker’s overall perspective or opinion on the argument? Whether it is clearly stated or not, identify what you think is your speaker’s central thesis.
oWhat is your thesis regarding the quality of the speaker’s argument, including your overall judgment of this speaker’s effectiveness?
· Rhetorical Situations (This is your most important and detailed section. Consider writing two to three paragraphs. Be sure to explain yourself.)
oWho is the speaker’s target audience?
oWhat is the speaker’s purpose? What does the speaker want the audience to do with the information they are presented with?
oWhat is the context of the TED Talk? What historical or current event information is presented (or is missing) to help the audience understand the argument?
oWhat rhetorical appeals (reason, emotion, credibility) does the speaker use to help strengthen the argument?
· Evidence (Don’t just summarize the talk. Write at least one solid paragraph with detailed examples as well as explain how the evidence supports the speaker’s argument.)
oWhat types of evidence does the speaker use?
oDoes the evidence seem credible, timely, and relevant? Why, or why not?
oWhat additional information do you want to know about the topic?
· Presentation (In a paragraph, consider both the argument’s structure and the speaker’s actual presentation skills.)
oHow does the speaker introduce the topic and engage the audience?
oDoes the speaker conclude the talk in an effective and memorable way?
oDoes the speaker use good presentation skills while delivering the message? Consider use of images or other visual aids, vocal qualities, use of humor, body language, connection with the audience, and so forth.
· Conclusion
oWrap up your reflections on the TED speaker’s presentation.
oWhat is your overall judgment of the argument’s quality and effectiveness based on your answers to the questions above?
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