Please use your own words – two credible external sources are required to support this case analysis. Each question response should provide the depth of analysis and significant insight. Each question should be 300 words without the references. See the attached “Monthly STAR Report-Full Service Hotel” and answer the following questions.
1. In your opinion, what are the most important three tabs in a Monthly STAR Report? And Why?
2. How can a hotel that is underperforming their comp set (being beaten) use a Monthly STAR report to improve its performance? (Note: The subject hotel in the attached STAR report may outperform their comp set in some areas. Do not be caught up with this because question 2 is asking a general question of how to use a Monthly STAR report to improve a hotel performance).
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