****Chic Fil A is the company I chose but you can do any business besides the ones listed in instructions below****
Identify an organization that could benefit from the application of the I/O Model of Above-Average Returns (Figure 1.2 on page 15 in the textbook).
Follow the five steps to justify your answer.
1. Study the external environment, especially the industry environment.
2. Locate an industry with high potential for aboveaverage returns.
3. Identify the strategy called for by the attractive industry to earn aboveaverage returns.
4. Develop or acquire assets and skills needed to implement the strategy.
5. Use the firm’s strengths (its developed or acquired assets and skills) to implement the strategy.
Do not use Apple or Walmart or John Deere in this exercise.
Be sure to incorporate the relevant vocabulary or terms from the chapter and give us the “why”.
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