1.What is strategic leadership? In what ways are top executives considered important resources for an organization? Choose a CEO at a Fortune 500 company. How does this CEO exemplify (or not exemplify) strategic leadership?
2.Why are merger and acquisition strategies popular in many firms competing in the global economy? How would these strategies impact a firm’s performance? As a manager how could you use these strategies to spread the risk of an uncertain environment? Explain.
3.Several companies use their brand as a competitive advantage. Given your knowledge of the global economy, which brands do you believe have the strongest likelihood of remaining a source of advantage in the twenty-first century? Why? What effects do you believe the Internet’s capabilities have on this brand, and what should the manager of teh brand do in light of them?
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