How important is social media as a part of the media mix? Given the capability of cable to geographically and demographically segment a target market can it be useful in the mix? What do you think is the value of local weekly newspapers?

what you see as the value of alternative media in developing an integrated advertising and marketing campaign. How important is social media as a part of the media mix? Given the capability of cable to geographically and demographically segment a target market can it be useful in the mix? What do you think is the value of local weekly newspapers?

Important – Essay should be several paragraphs long, focused on the topic and evidence a keen understanding of the subject

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