What factors, such as societal, economic, demographic, technological, etc.

Traditional marketing viewed the elements of the promotional mix (advertising, selling, PR, sales promotion, etc.) as separate foci. Today, modern marketers understand the importance of integrating one strong message theme across several (if not all) customer touchpoints. You may see a billboard for Pizza Hut, then a sponsored ad on Instagram, and then use their mobile app to redeem “Hut Rewards” in ordering your pizza. Your purchase is likely to be followed up by an email or text message to further engage you.
What factors, such as societal, economic, demographic, technological, etc., do you think have created the need to shift from the traditional marketing promotional mix to today’s Integrated Marketing Communications approach?

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