a) Outline the purpose
of this paper and how it will inform your
conclusion.
b) Summarize the history
of the firm, and provide an overview
for what the firm does and what goods/services it sells.
II. Explore the
supply and demand conditions for your firm’s product.
a) Evaluate trends in demand over
time, and explain their impact on the
industry and the firm. You
should consider including annual sales figures for the product your firm sells.
b) Analyze information and data
related to the demand and supply for your firm’s product(s) to support your recommendation for
the firm’s actions. Remember
to include a graphical representation
of the data and information used in your analysis.
III. Examine the price
elasticity of demand for the product(s)
your firm sells.
a) Analyze
the available data and information, such
as pricing and the availability of substitutes,
and justify how you determine the price elasticity of demand for your firm’s product.
b) Explain the factors that affect
consumer responsiveness to price
changes for this product,
using the concept of price elasticity of demand as your guide.
c) Assess how the price elasticity
of demand impacts the firm’s pricing decisions and revenue growth.
IV. Examine the costs
of production for your firm.
a) Analyze the various costs a
firm faces, their trends over time, and how they have impacted your firm’s profitability.
b) Apply the concepts of variable
and fixed costs to your firm for informing its output
decisions. For instance, analyze how different kinds of costs
(labor, research and development,
raw materials) affect the firm’s level of output.
V. Explore the overall
market for your firm.
a) Discuss the market
share of the firm and its top competitors by
providing details on current percentages
for each firm and describing the trend over time. You might consider presenting
the data graphically.
b) Analyze the barriers
to entry in this market to illustrate the
potential for new competition and its
impact on your firm’s future in the market.
c) Describe the market
structure for this firm, and analyze how this
affects the firm’s ability to influence
the market.
VI. Recommendation
a) Develop a recommendation for
how the firm can manage its future production by synthesizing the
data presented.
b) Suggest how the firm’s position
within the market and among its competitors will allow it to take your recommended
action.
c)
Describe how the firm can sustain its success going forward by evaluating the findings from demand trends and price elasticity.
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