impact of mascots on marketing.

watch https://www.youtube.com/watch?time_continue=355&v=C8_9wEKIb8o&feature=emb_title
and answer the following questions

1. Does it make sense to you that these emblematic brand representatives required modernizing to keep them relevant in minds of their customers?
2. Didn’t these firms risk alienating older buyers who were comfortable with the older designs?

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