Explain what some of the best practices are for using social media to market products.

IntroductionWarning
Title: Principles of Marketing
Author: Jeff Tanner and Mary Anne Raymond
ISBN-13: 9781453334164
Publisher: FlatWorld Publishing
Edition: Custom
Adoption: RequiredDo Not Use an international version or an older edition of the book that you might find on some websites. It is important and your responsibility to have the correct textbook before the course begins.
This assignment provides opportunities to analyze the concepts learned in the unit. Work individually to prepare responses to the questions listed. The text should be your primary source of information.
Unit Learning Outcomes
ULO 1: Describe the components of a promotion mix and the different factors can affect them (CLO3)
ULO 2: Understand what a unique selling proposition is and how it is used.(CLO3)
ULO 3: Identify different message strategies. (CLO3)
ULO 4: Define search engine marketing. .(CLO3)
ULO 5: Describe how search engine optimization (SEO) works. (CLO3)
ULO 6: Describe the ways in which companies are using social media marketing. .(CLO3)
ULO 7: Explain what some of the best practices are for using social media to market products. .(CLO3)
Directions
Your answers should show familiarity with the text and topics being covered in the unit.
Use the text, lecture notes, and/or PowerPoint as references
Each question response should consist of at least 150 words.
Responses should be free of typographical, spelling, and grammar errors.
Review the analysis assignment grading rubric and the marketing plan rubric on the Assignments and Grading page.
Due Date
By 11:59p.m., Sunday, CT
Questions
Describe the components of a promotion mix and the different factors can affect them
Give an example of the unique selling proposition for one of your favorite brands. What is your unique selling proposition?
Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective?
What are the different ways in which a company can improve its search engine rankings?
What are pros and cons of using social media to market products?
MK351 Analysis Assignment
Criteria Ratings Pts
This criterion is linked to a Learning Outcome
Depth
6 to >5.31 pts
Excellent
Exceptional depth and breadth of responses (150 plus words/question)
5.31 to >4.71 pts
Proficient
Above average depth and breadth of responses (100-150) words/question)
4.71 to >4.11 pts
Sufficient
Average depth and breadth of responses (75-100 words/question.)
4.11 to >2.57 pts
Developing
Less than average depth and breadth of responses (50-100 words/question.)
2.57 to >0 pts
Needs Improvement
Very little depth and breadth of responses (Less than 50 words/question)
6 pts
This criterion is linked to a Learning Outcome
Content
10 to >8.92 pts
Excellent
Displays an exceptional familiarity with the text and topics being covered, and utilizes text//PowerPoint references.
8.92 to >7.92 pts
Proficient
Displays an above average familiarity with the text and topics being covered, and utilizes text/PowerPoint references.
7.92 to >6.92 pts
Sufficient
Displays an average familiarity with the text and topics being covered, and utilizes text/PowerPoint references.
6.92 to >5.92 pts
Developing
Displays less than an average familiarity with the text and topics being covered, and does not utilize text/PowerPoint references.
5.92 to >0 pts
Needs Improvement
Does not display a familiarity with the text and topics being discussed, and does not utilize text/PowerPoint references.
10 pts
This criterion is linked to a Learning Outcome
Analysis
6 to >5.3 pts
Excellent
Presents an exemplary and thorough analysis; answers questions with logical, concise, and clear reasoning.
5.3 to >4.7 pts
Proficient
Presents an insightful and thorough analysis; answers questions with logical reasoning.
4.7 to >4.1 pts
Sufficient
Presents a thorough analysis; understandable answers to questions.
4.1 to >3.5 pts
Developing
Makes at effort at analysis, but reasoning is unclear or inconsistent; answers to questions are not thorough or consistent.
3.5 to >0 pts
Needs Improvement
Superficial or incomplete analysis or makes no effort at analysis; answers to questions are irrelevant or incomprehensible.
6 pts
This criterion is linked to a Learning Outcome
Grammar and Spelling
3 to >2.7 pts
Excellent
Exceptional use of proper grammar and free of all typographical errors and spelling mistakes.
2.7 to >2.4 pts
Proficient
Proper use of grammar and free of typographical errors and spelling mistakes.
2.4 to >2.1 pts
Sufficient
Less than proper use of grammar and free of typographical errors and spelling mistakes.
2.1 to >1.8 pts
Developing
Less than proper use of grammar and a few typographical errors and spelling mistakes.
1.8 to >0 pts
Needs Improvement
Many noticeable grammar, spelling, and typographical errors.
3 pts
Total Points: 25
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