Part one:
In a 3-page (double-spaced, Times New Roman, 12 pt. font) essay respond to the following questions.
Assuming a company found a profitable niche in serving the fourth tier (the 4billion people at the bottom of the economic pyramid), how might such a breakthrough help the firm sell to the developed world at the top of the economic pyramid?
In your opinion, what was the primary cause of the BP oil company’s series of serious accidents? In your response, you should explain whether or not stakeholders have it in their collective power to shape the firms they thatpopulate their economies?
Why is profit optimization a more useful focus for firms than profit maximization?
Which argument do you favor—persuading a company to incorporate a CSR perspective voluntarily or using legislation to force it to change? Why? Which of these two compliance approaches is ideal? Which is more realistic?
What is the best way for businesses to achieve socially responsible behavior? Support your position.
Why is it important to think of firm performance with respect to corporate social responsibility on a continuum rather than a dichotomy?
Is a tobacco firm that employs tens of thousands of people and pays significant taxes a better or worse firm (in terms of corporate social responsible performance) than a supermarket that sells food but pays its employees low wages? Support your position with clear evidence.
Why is the measurement of CSR such a pressing and contentious area within the overall CSR debate?
Part two:
https://www.globalhand.org/system/assets/1947aa9161f0f5a579fe51b81bb6b295d0d6d902/original/FedEx_Environmental_Defense.pdf?1340450539
(Links to an external site.)
Please fully address the discussion prompts below. Your answers must fully address the prompts with a well- written post utilizing citations for your information. You also must reply to at least 2 classmates with full, complete and substantial responses. Original posts are due Saturday of Week 5 at 06:00 pm and replies to classmates are due Saturday of Week 6 at 06:00 pm. Original posts should have your claims supported with material from the text and other outside readings you may find (citations and references). Replies to classmates are also required to have citations and references. All of your posts should be thought provoking, insightful, challenging, and move the conversation forward, not a term paper.
1. The Toyota Prius and Honda Insight were introduced in the late 90’s. Why was there no hybrid
delivery truck on the market when ED approached FedEx in 2000? Why might a firm overlook
an opportunity to simultaneously increase its profit and provide public environmental benefits?
2. What performance measures should ED use to define success? What should Eaton corporation
use? What should FedEx use?
3. Suppose that the purchase price for a conventional medium delivery truck is $40,000, and that both
conventional and hybrid truck have similar weigh, capacity, and maintenance cost. Assume that the
average annual mileage for a truck is 14,000, and that conventional truck makes 7 miles per
gallon. FedEx typically replaces its trucks every ten years, and the government provides $6,000 in
incentives for commercial hybrid vehicles of the size FedEx is considering. Compute the maximum
price FedEx should be willing to pay for a hybrid delivery truck. You can find historical diesel prices
at http://www.eia.gov/petroleum/gasdiesel/.
4. How should FedEx modify its strategy to fully benefit from the conversion to a hybrid fleet?
Part two:
1-page, single spaced with APA formatted citations.
Explain in your own words what you believe is the key difference between Conscious Capitalism and Corporate Social Responsibility. How does this answer differ from your answer in assignment 2? Has your understanding or perception changed? Evolved?
Briefly describe the four categories of great purposes. Provide a unique example (not in the book) on company exhibiting these practices. Provide APA formatted references for your examples.
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