Audience Analysis

Topic – Should Critical Race Theory be included as part of the curriculum
in the Public School System
Persuasive goal – To get others to see the value of adding CRT
to the curriculum of the Public-School Systems and the very positive trends it
has towards eliminated Systemic Racism.
Primary Audience: Millennials – Parents, School Teachers, School
Administrators and Politicians.

·
Briefly describe the
topic (situation/problem being investigated), the purpose of the project (~1
page)
·
State persuasive goal
·
Identify the primary
audience (e.g., group of people) and rationale
·
Describe the primary
audience’s needs, interests, level of knowledge, attitudes, expectations,
predispositions, preferred information channels, preferred content mode, most
(and least) effective appeals, most effective types of claims, most effective
timing of messages, most effective placement of messages, identification of
other opportunities (where audiences spend time, what activities audience
already participate). Watch the Targeted audience analysis presentation for a
larger list of topics.
In addition, make sure you provide adequate support for all of
the aforementioned information.
Format: Follow APA guidelines (6th edition) for structure, headings,
formatting citations, cover page, reference page, and tone.
Length: Approximately 5 pages in length (of text)
Include: Cover Page Reference Page In-text citations
Evaluation Guidelines: You will be evaluated on how well you conceptualized your
project, supported your decisions, and presented the information.

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