Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome (shown in brackets).
I. Mass Media Formats
A. Explain the opportunity to utilize mass media formats in efforts to reach previously untapped audiences in an instantaneous manner.
B. Identify mass media formats and align specific platforms with exact needs and issues in support of communication best practices.
C. Defend mass media communication as an effective tool for promoting awareness, prompting engagement, and receiving feedback and support
from targeted audiences.
II. Innovative Communication Responses
In this section, you will demonstrate your ability to be innovative and creative with your approach to formulating responses. To do so, you will need to
review Section III as well as the accompanying real-world scenarios. You will later apply these strategies to these same situations.
A. Evaluate targeted demographics and determine audience members for delivery of specific mass media communication efforts in support of the
real-world situations provided.
B. Manipulate innovative communication efforts for disinterested audience members to prompt engagement and promote a response to complex
issues.
C. Develop a plan for communicating with targeted audiences through mass media communication efforts in response to the real-world scenarios
provided.
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