Provocative documentary filmmaker Morgan Spurlock shares in the below TedTalk his thoughts on transparency in marketing and branding. Watch the full talk, then participate in the discussion as described in the directions below.
make a post that answers the following two questions in 4-6 well-written sentences each (8-12 sentences total).
1) What does Mr. Spurlock mean when he talks about transparency in marketing? Do you agree with his argument for transparency?
2) Mr. Spurlock shows examples of brands he met with struggling to define themselves. Given such examples, what should a company do to solidify their brand image internally and externally?
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