Coruse Project is to create the core components of a small business Internet marketing plan. The plan will outline how you will market and sell online a product (good or service) for a small business. You may use an existing product that is not currently sold online, or you may imagine a new product to sell online. The choice is yours but make it a good one!
Deliverable: Submit the Course Project – Draft 1
Opportunity Identification
Determine the customer need or problem to be solved.
Describe the product and its value proposition.
Selling on the Web
Define an online revenue model.
Explain how you will avoid channel conflict and cannibalization.
Describe a customer-centric website design.
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