Paragraph 1: Companies collect a wide variety of information about their foreign markets to decide in which countries to conduct business and which market segments in these markets they should target. What are the three major markets that exist in all foreign markets? Describe the markets and provide an example of each.
For this discussion question, you must support your analysis with a peer-reviewed article. The article must be published between 2016 and 2021. Examples of journals with peer-reviewed articles iinclude Critical Perspectives on International Business, International Journal of Management, Journal of International Business Studies, Journal of International Business Research, Journal of International Trade & Global Business Perspectives, or Management International Review.
Paragraph 2: Firms are increasing their use of search engine marketing in which they pay search engines, such as Google, Yahoo, and Bing, for priority position listings. Social media sites such as Twitter generate revenue by offering to sell “search words” to firms so that their posting appears on top. The technique is called SEO (Search Engine Optimization). Are such practices ethical? Are consumers being deceived when a firm pays for priority positioning?
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