CMNS223B Assignment 4 brief Due Tuesday the 20th of July
This assignment is worth 30 marks (30% of your total grade) and is divided into 3 written sections worth 10 marks each. You must pick a brand of your choice and use one single advertisement for that brand in each section as a source for analysis in response concepts from three of the assigned readings from class. Each section will be in response to a single different reading, selected from the list below:
• Raymond Williams, “Advertising: The Magic System” (week 1)
• Pierre Bourdieu, “Classes and Classifications” (week 3)
• Michael Billig, “Commodity Fetishism and Repression” (week 7)
• S. D. Chrostowska, “Consumed by Nostalgia?” (Week 8)
• Berger and Milkman, “What Makes Online Content go Viral?” (week 10)
• Zynep Tufekci, “Engineering the Public” (week 11)
The brand that you pick must be different from what you have focused on in your previous assignments. You should aim to write between 600 and 700 words for each section. You may include screenshots and format these sections as multiple paragraphs if you wish. Please be aware that in each section you are responding to a different reading while analyzing one single advertisement from the same brand. The advertisements you are analyzing should be different in each section, but they must be for the same brand.
Assessment criteria:
Knowledge and understanding
Your assignment should include a detailed discussion of concepts relevant to this course that demonstrates to the reader your knowledge and understanding of the assigned material, and incorporates these ideas from the readings you have selected into your discussion. You should focus on your own discussion of these concepts and apply them to examples in a way that shows your own understanding of them.
Analysis and discussion
Your discussion should focus on your own analysis of examples from an advertisement for the brand that you have picked in response to the reading you have selected, and combine all of these aspects into a single cohesive discussion within each section. You should avoid being descriptive and focus your discussion on the meanings and implications of the concepts your are covering in light of your examples, and aim to show your own critical perspective.
Academic skills
Assignments should be written using clear language and carefully proofread. The only sources you will be using are the readings that you have selected, and you must not use any other external source in your discussion. Any material you directly use from the readings should be properly quoted and cited, in any standard citation format (APA, MLA, Chicago, or Harvard).
Submission instructions:
You should submit your assignment in PDF or Word format to the appropriate submission area on MyCC. You should include your name and ID number at the beginning of your file, and it may be useful to embed images to help illustrate your discussion. If you do not submit your assignment by the deadline it will be considered late. If you require an extension for any significant reason, then you must email me well in advance of the deadline.
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