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(I run a small boutique hotel)
Post 1:
Write a 250- to 300-word response to the following:
Explain the concept and characteristics of Big Data and critically analyze how and in what ways it can be applied in your industry. How will it enable organizations to gain a competitive advantage and how can it improve organizational and leadership decision-making?
Consider the costs of implementation versus business value in your argument.
Include your own experience as well as two citations that align with or contradict your comments as sourced from peer-reviewed academic journals, industry publications, books, and/or other sources. Cite your sources using APA formatting.
If you found contradicting information to what your experience tells you, explain why you agree or disagree with the research.
Post 2:
Response to Connie’s post in atleast 150 words.
“Hello Everyone,
The concept and characteristics of Big Data are to help companies, and people transform complex data into smaller parts where it can be understood in making smarter business decisions. According to Grover et al., ( 2018), Big Data Analytics ( BDA ) is a new and powerful asset which companies are using these days to leverage data as a strategic asset in improving business. Big Data Analytics has grown from a 6.8-billion-dollar industry to 32 billion within 3 years, and with data being a big part of many companies they are spending more than 10 percent of their technology budget on data alone.
Big Data Analytics (BDA ) will enable organizations to gain a competitive advantage by the development of their business strategy, and the value of the data and the actual use of it, and Big Data can improve organizational leadership and decision making by making sure data is consistent, accurate, complete and brings value to the organization ( Grover et al.,2018).
The cost of Implementation versus the business value of big data is something that requires thought from the organization, and their value of technology in today’s society, because the use of Bid Date will enable them to be part of the companies which value the better quality of data stored in one place for a more comprehensive tool, which can be used at any time and in real-time (Fragouli, 2016).
In my own experience with data is disheartening, because I work for a big company, and they just started using Big Data in 2020, because the data we were receiving was always questionable, which brought on mistrust, and sometimes chaos with leadership, because there was no data integrity. We were receiving four to five reports daily, and the data was different on all reports. The company has productivity standards, which are tied to metrics so we could not performance manage anyone for low productivity until the data was corrected. The Bid Data platform which they use today is called Tableau, and this report provides real-time reporting and captures data from all perspectives, and it has been a breath of fresh air for the organization.
Thanks,
Connie,
References:
Fragouli, E. (2016). Leading Business Organizations in the Global Era: Decision Making in Chaos and Crisis Situations.
Grover, V., Chiang, R. H. L., Liang, T.-P., & Zhang, D. (2018). Creating Strategic Business Value from Big Data Analytics: A Research Framework.”
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