Discuss ethical challenges pertaining to market research. What are protected classes and who protects them? What is the purpose of ethical research and who decides what is ethical? Explore the history of research and how protections developed around the World. What is the purpose of IRB committees in Higher Education?
https://www.niehs.nih.gov/research/resources/bioethics/whatis/index.cfm
Malhotra, N. K., & Peterson, M. (2001). Marketing research in the new millennium: Emerging issues and trends. Marketing Intelligence & Planning, 19(4), 216-235.
Zák, S. (2015). The identification of innovative research methods and techniques utilized in marketing research in the digital era. Studia Commercialia Bratislavensia, 8(29), 139-152.
Petrescu, M., & Lauer, B. (2017). Qualitative marketing research: The state of journal publications. The Qualitative Report, 22(9), 2248-2287.
Limański, A., Popławska, Ż., & Drabik, I. (2018). Marketing information system and risk reduction in managing a company on foreign markets. Ekonomia i Prawo, 17(1), 43-55.
Husain, S., Ghufran, A., & Chaubey, D. S. (2016). Relevance of social media in marketing and advertising. Splint International Journal of Professionals, 3(7), 21-28.
Somers, M. J. (2001). Ethical codes of conduct and organizational context: A study of the relationship between codes of conduct, employee behavior and organizational values. Journal of Business Ethics, 30(2), 185-195.
Javalgi, R. G., & La Toya, M. R. (2018). International marketing ethics: A literature review and research agenda. Journal of Business Ethics, 148(4), 703-720.
Lee, N., Chamberlain, L., & Brandes, L. (2018). Welcome to the jungle! the neuromarketing literature through the eyes of a newcomer. European Journal of Marketing, 52(1), 4-38
https://www.niehs.nih.gov/research/resources/bioethics/whatis/index.cfm
https://www.primr.org/certification/cip/
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