Instruction:
– All answers must be typed using 12-point Arial font, double-spaced, with left alignment, and 1” margin on each side.
– Answer TWO (2) questions according to the questions requirements and marks.
– Each questions need separate paragraphs. Example: Question 1 – 25% 5 paragraphs, Question 2- 25% 5 paragraphs.
SECTION A: Essay Questions (50%)
Question 1
Most companies consider road shows as a form of Investor Relations activity that builds confidence among their investors. Discuss how road shows have operational similarities, although the types may vary from one company to another. Provide ONE (1) relevant example for each similarity.
(25 marks)
Question 2
The contents of annual reports can vary from one company to the next, although there are some common elements. Describe the FOUR (4) common elements that are found in most annual reports, and discuss how they can influence an organisation’s corporate reputation.
(25 marks)
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