For your term project, you will assume the role of the marketing director for a brand that has been named one of the “35 Ethical and sustainable Clothing Brands Betting Against Fast Fashion.” Please review the list of these brands in the article here (https://www.thegoodtrade.com/features/fair-trade-clothing ) and select a brand from this list. (I have already choose #29 Brand People Tree) As marketing director, you will introduce your brand and make the case for why your brand should remain on this list, highlighting all sustainability endeavors and achievements. (I have already write some intro to term project, please also convert to the powerpoint)
For this project:
Select a brand from the list of 35 brands in the above article
Develop a thorough/detailed power point presentation that:
Introduces the brand; who are you? what was the brand founded on?
Defines the mission statement; what kind of business are you in?
Defines what the brand is known for/has done
Discusses materials used in production
Discusses the ethical approach of the brand
Reveals the Code of Conduct
Includes at least two current news events/articles about the brand (do not post the full article but you may add the link). Your presentation should highlight/explain the issue with pictures and bullet points
Includes at least one video that speaks to the brand
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