All design projects need to start with a clearly defined problem to solve. Projects that start with unclear goals and needs ultimately end in failure, not meeting schedules, or costing too much.
Effective problem framing answers the following questions:
What is the problem you are trying to solve?
What assumptions are made to understand the problem?
Who is affected by the problem?
Why is this a problem?
What has already been done to solve the problem?
What does your solution to the problem look like?
What assumptions are made for your solution to work?
What do you need in order to develop your solution?
What limitations does your solution have?
Write your problem statement.
You will need to submit a problem/solution white paper with the following format. Ensure that you discuss the aforementioned questions in your white paper.
Title
Executive Summary (also called an Abstract)
Introduction
Subheadings for each section of your white paper
Generally, the first section will be a Problem Statement. You’re pointing out the reader’s problem, or “pain point.”
Any supporting sidebars or graphics
The second section is normally the solution to the problem and the benefits of the solution. You also can talk about the consequences of not buying into your solution.
Any supporting sidebars or graphics
The final section is your conclusion. Summarize the white paper and finish with a call to action.
Any supporting sidebars or graphics
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