Identify and briefly explain how Oreo maintained a consistent global brand image.

. https://www.youtube.com/watch?v=U48nmKPJclA
QUESTION: Although adaptation to cultural tastes was key to Oreo’s success in China, identify and briefly explain how Oreo maintained a consistent global brand image
2. https://www.youtube.com/watch?v=AH5R56jILag&t=10s
QUESTION: What is the purpose of repositioning? What are the advantages and disadvantages of attempting to reposition a product in the mind of consumers?
3. https://www.youtube.com/watch?v=ztEvrI0f6ts%C2%A0%C2%A0
QUESTION: While the rise of the Internet is certainly a large reason for the fall of brick-and-mortar retailers, what other potential factors that have contributed to the “retail apocalypse”?
4. https://www.youtube.com/watch?v=ksO2Mi3ZWVM
QUESTION: Do you believe a thirty-second Super Bowl ad is worth the $5 million or more price tag? Why or why not?

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