The product you select will be integrated into an existing economy. That economy will be very important to the success or failure of a marketing strategy. In some cases, a product may not depend on a macroeconomic analysis but that micro-economy still functions within the larger national economy. Some critical economic characteristics need to be considered:
What is the size of the GDP? (Total and Per-Capita)
What is the rate of unemployment?
What is the rate of inflation?
What is the growth forecast for the country’s economy?
What talents does the labor force have?
What is the age distribution of the labor force?
What key resources does the country have?
Are there critical concerns in the country as to its economic performance?
Suggested Resources:
International Monetary Fund
CIA World Factbook
OECD – Organisation for Economic Co-operation and Development
United Nations Conference on Trade & Development
The World Bank – Global Development Data
The paper should run four to five pages plus a reference page and written in APA format. Include reference citations in the body of the paper. Each of the assignments in MBA 505 are building toward a comprehensive market-penetration strategy and, in the last assignment, assignments 1 through 5 will be combined into a single paper.
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