For your final paper, you will choose a company with a notable global footprint and analyze its global strategy and explain the challenges it faces in the international markets covering the below points. Start your paper by briefly telling what industry the company is in and what the company does. You can write about the company you work for or any other company as long as it fits the criteria to answer the questions. You can use the same company you wrote about in the weekly short essay assignments.
Your paper should be about four pages long (roughly one page per question) without any tables or images and written single-spaced. Neither APA formatting nor in-text citations are required. Simply add your references at the end of your paper. Please avoid lengthy quotes. Please use subheaders (e.g. three subheaders for three strategies in the first question).
What are the core (not the mission or vision), internationalization, and globalization strategies of this company? Explain each separately and give examples of company activities and strategies that support your position.
Globally, does this company follow an international, multinational, global, or transnational strategy, or does the company use a mixture of these? Why does the company use this strategy and what advantages does it gain by doing so? What are the challenges? Explain with examples.
What are the main strategic and comparative (not competitive) advantage points of this company in the international markets? Please explain each separately. How does the company leverage each? Explain with examples.
What are the internal and external forces this company encounters or does not encounter in each of the following areas? Why? Explain and give examples.
Global integration and coordination
Local differentiation and responsiveness
Worldwide innovation and learning
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