Discuss the importance of communication during a crisis, and then perform a critical analysis of the communication practices.

TOPIC :- UNITED AIRLINE
POWERPOINT

ATLEAST 10 – 15 SLIDES

Typewritten
Report

–
Each student will submit a professional font typed, 1.5
spaced report based on individual research.
–
The student will choose a Research Topic that must
relate to the Travel and Tourism sector and be approved by the Professor.
–
The time of research is current, and the purpose is to
provide recommendations during a time of crisis.
–
The word limit of the report is 2,500 words +-10% (excluding
exhibits and references). It should be of the highest possible quality in its
research, writing, analysis, citations and approach.

The
report requires the following key components:
a)
Title Page
b)
Table of Contents
c)
Introduction
d)
Literature Review (includes your research and analysis
with appropriate subheadings)
e)
Complete SWOT analysis
f)
Discussion on communication practices and
recommendations
g)
Safety recommendations
h)
Conclusion
i)
All References must be included (APA style)

Topic:

1.
Students choose a topic related to the Travel and
Tourism sector (see list below) and must be approved by the Professor by Week 5.

2.
Research and define the impact of COVID-19 on your
approved topic (a travel and tourism related company).
3.
Perform an environmental scan, a complete SWOT analysis
of the industry during the COVID-19 crisis as it relates to your topic.
(consider using March 15, 2020 as a benchmark date for this research)
4.
Discuss the importance of communication during a
crisis, and then perform a critical analysis of the communication practices
followed by the chosen company during the COVID-
5.
Provide some specific safety guidelines that you would
recommend the company to follow after re-opening of the travel and tourism
sector. Explain the reason/ logic behind every guideline.
6.
Provide recommendations for the affected
company/product/service to survive/sustain or leverage during this crisis.
Industries
to consider:
–
Tour
Operators
Examples: Globus,
Tauck, Insight Vacations, G Adventures etc.
–
Travel Agencies
Examples: Marlin
Travel, Flight Centre etc.
–
Cruise Lines
Examples: Royal
Caribbean, Norwegian Cruise Line, MSC Cruises etc.
–
Hotels
Examples: Hyatt,
Fairmont, Marriott, Intercontinental, Holiday Inn etc.
–
Airlines
Examples: Air Canada,
Air India, Air China, Swoop, West Jet etc.
–
Car Rentals
Examples: National,
Budget, Hertz, Enterprise, Avis etc.

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