Please answer the following questions with a minimum of two paragraphs per answer. I will be looking closely for justifications for your answer, so please detail those as clearly as you can.
1. Explain Starbucks’ business model. How — if at all — has it changed over the last two years under Kevin Johnson’s leadership?
2. How would you rate Kevin Johnson in terms of the three main managerial areas used to build an organization, as shown in Figure 10.1? Which are strengths, and which are areas for improvement?
3. What is your assessment of Starbucks’ financial performance over the past two years under Johnson’s leadership? (Use the financial ratios in the Appendix of the text or in Figure 4.1 as a guide in doing your financial analysis.)
4. What recommendations would you make to Kevin Johnson to allow Starbucks to strengthen its position in its most important markets?
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