Compare and contrast the ‘servicescape’ (Bitner, 1992) with the more expanded ‘experienscape’ (Pizam and Tasci, 2019).

Bitner, Mary Jo. (1992) ‘Servicescapes: The impact of physical surroundings on customers and employees.’ Journal of marketing 56.2: 57-71.(pdf available via Google Scholar)Pizam, A., & Tasci, A. D. (2019). Experienscape: expanding the concept of servicescape with a multi-stakeholder and multi-disciplinary approach (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management). International Journal of Hospitality Management, 76, 25-37.

Effective selection and organisation of information to answer the specific requirements of the task
Logical essay structure and coherent writing style
Appropriate presentation of references and any supporting company/industry documentation

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