Consumer Behavior – Buying,
Having, and Being
Michael R. Solomon, 2017
Pearson
ISBN.13:
978-0-134-12993-8
The
paper must cite the listed text book three times. My professor requires the
following: APA style for citing and
referencing. Under this style, you should have a short-form in-text citation at
the end of a cited sentence (if you have quoted, summarized or paraphrased from
a source document, and a complete reference at the very end of the essay in a
reference section. The short-form citation is written inside parentheses and
contains the following information: the authors’ last names, the year of
publication, and the specific page number where the information was read. The
year is included only in the first citation. In subsequent (short-form in-text)
citations, you do not need to write the year of publication again. For example:
A traditional bureaucracy should utilize a hierarchy or control that is spread
throughout an organization. (Thibault, Lynch, & McBride, 2011, p. 85) At
the very end of the essay, in a Reference section, you must then give a
complete reference of each source. For a book, the APA format is: Author, A. A.
(Year of publication). Title of work: Capital letter also for subtitle.
Location: Publisher.
The structure of an essay
begins with the introduction which is the first paragraph and it introduces the
topic. It should include naming the main components of
the answer. It should be at least 4 – 5 sentences. It tells the
reader what the essay is about and mentions the main points. Then the body of
the essay elaborates on each of the main points and it is at least 3 or 4
paragraphs of at least 4 – 5 sentences. The last paragraph of an essay is the
conclusion and it is a summary of the main points of the essay. Before you write the conclusion, go back and read the
question, then write the conclusion, summarizing the main points of the answer.
It should be a full paragraph, usually 4 – 5 sentences. There is no new
information in the conclusion. Citation within the essay is written with the
last name of the author and the page number in parenthesis, placed at the end
of the sentence that it relates to. Add the year of the publication the first
time you use citation in the essay.
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